Dragonair is a lesser known carrier that is the regional sister airline of Hong Kong’s Cathay Pacific. Using an all-Airbus fleet of A330-300’s, A321’s, and A320’s, it flies from Hong Kong to various destinations in Asia. This week I was able to sample the Dragonair business class offering on a flight to beijing, so I decided it would be nice to share my experience.
Dragonair Business Class A330 Review HKG-PEK full post
(739 words, 5 images, estimated 2:57 mins reading time)
As you may know, Cathay Pacific’s regional subsidiary Dragonair will be re-branded as Cathay Dragon to strengthen the corporate identity of Cathay and improve brand recognition. Together with the announcement of the re-branding, Dragonair also revealed its future livery under the name Cathay Dragon.
Cathay Dragon’s livery revealed full post
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Hong Kong’s Cathay Pacific is set to rebrand their subsidiary Dragonair as Cathay Dragon as part of its recent corporate identity campaign, in which we saw the launch of their new livery. The move would increase the amount of association between the two airlines and improve recognition of the Dragonair brand outside of China, where it conducts most of its operations. The move will not be a complete merger, and the two airlines will continue to have separate fleets, crew, routes, and operating certificates. There were rumours circulating a while back that there would be a complete merger of the two airliners someday, however I personally dismissed this rumour as a merger is highly unlikely. Cathay definitely wants to keep its status as a premium airline with an all wide-body fleet serving only major international routes such as competitors Emirates and Singapore Airlines. A merger with Dragonair and the subsequent acquisition of narrow-bodies and domestic routes would ruin Cathay’s status by turning it into a standard airline like Lufthansa, and make them lose out in their competition with EK and SQ.