Cathay’s new livery

Back in November of 2015, Cathay Pacific unveiled their new livery, first painted on the 777-300ER B-KPM. It features a larger and “freed” brush stroke on the tail with the “Cathay green” covering the entire horizontal stabilizer as opposed to a small square in the middle. Moving forwards the aft-fuselage remains the same, while the front looks quite different. To begin with, the words “Cathay Pacific” are now written above the windows in a bigger and more elegant font. Further forwards, ahead of the forward-most door and behind the cockpit windows is another smaller brush stroke, again in the “Cathay green”. The awkward green strip on the nose is gone, and instead the faint blue ribbon that runs along the fuselage continues across the nose, very modern and simplistic.

When I first saw the new livery, my first thought was something along the lines of “oh crap this is worse than the old one”. But as time passed and I took a couple more looks at it, I began to think hey this is not actually that bad. Really it just took me some time to get used to it. The new livery actually quite elegant, and is very important to Cathay’s recent series of brand face-lifts. My only complaint is that the brush stroke on the tail looks a bit squished from back to front, and I really wish they would have painted the engines “Cathay green” and added mini brush strokes on each of them. Other than that, I’d say it’s a job well done.

Photo of B-KPM on

Livery launch video (quite nicely done):

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