As part of its new brand facelift, Cathay recently (just a few days ago) implemented a new in-flight safety video on all of its flights. Dragonair, a subsidiary of Cathay, has a near-identical one, except the CX brush stroke is replaced with the KA logo. It’s a well-needed and timely update, as the original video is probably older that most of Cathay’s fleet. Damn. I do quite like the new safety video. It’s simple, modern, elegant, creative, friendly, and very suitable for Cathay’s brand facelift under their new slogan “life well travelled”.

Check it out here on YouTube –